Winning the Heart of the African Consumer
We help brands understand, engage, and win the loyalty of the African consumer using deep cultural insights and proprietary strategic toolkits.
About Us
The Villagers Marketing Services Ltd. is a management consulting and consumer-insights company dedicated to helping organizations succeed in African markets.
Our work is built on a simple belief: to thrive in Africa, brands must understand the people, the culture, and the nuances that shape everyday choices.
Our team combines decades of experience in marketing strategy, brand development, behavioural research, and commercial consulting. Through our frameworks and methodologies, we help businesses make smarter decisions, craft resonant messages, and build stronger market presence.
We proudly support clients across Africa and international companies looking to enter or grow within the continent.
Services
01
Marketing Strategy Consulting
From market analysis to brand positioning to strategy execution, we help companies build winning strategies tailored for the African market landscape.
02
Marketing Research
We conduct qualitative and quantitative research that uncovers the real motivations, behaviours, and needs of African consumers. Our insights help leaders make informed and culturally intelligent decisions.
03
Keynote Speeches & Speaking Engagements
Our experts speak at conferences, corporate events, and leadership forums on topics such as African consumer behaviour, brand strategy, cultural insights, and market growth.
04
Training & Workshops
We design and deliver customized trainings that empower teams with practical skills in consumer understanding, brand building, strategic marketing, and go-to-market execution.
Why Choose Us
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Our Method to Winning the African Market
We blend research, strategy, creativity, and cultural intelligence to produce solutions that are both locally grounded and globally competitive.
Every engagement is collaborative, data-driven, and focused on delivering measurable business results.
Insight-led. Strategy-driven. Results-focused.
Feyi Olubodun
Founder, The Villagers Agency
Feyi Olubodun is recognized as an emerging authority on the African consumer, with insights that have been sought on international platforms including ESCP Europe Business School. He is an engaging speaker, presenter, and facilitator, having led numerous training sessions for AAAN and MBA students at Lagos Business School.
Feyi holds a Global Executive MBA, graduating in 2015 from Duke University’s Fuqua School of Business.
He is the Founder and Managing Partner of The Villagers Marketing Services Ltd., a firm dedicated to helping businesses understand and connect with African markets. Feyi is also the author of The Villager: How Africans Consume Brands, a book that explores African consumer behavior and provides actionable insights for brands seeking to succeed on the continent.
Through his work and writing, Feyi bridges the gap between brands and African consumers, helping companies turn insights into strategies that deliver measurable results.
Ready to Grow Your Brand in Africa?
Let’s help you understand your market, engage your customers, and achieve measurable results.
Address
13 Bayo Adejonwo St, Maryland, Lagos 101233, Lagos, Nigeria
© 2026 The Villagers.